Best in Class with Xfinity

“How can we create a reality competition show for social that’s about social?”

That’s the question Xfinity and Carmichael Lynch posed when they approached Rock Studios about the project that eventually became Best in Class.

Working closely with our Sr. Creative Director, my co-writer and I designed a game architecture that translated what viewers love about reality competition shows on linear and streaming into something that worked on social. I came up with the idea to mix-and-match contestants in roommate “pairs,” rather than having them tackle each challenge individually, which upped the drama, elevated the intrigue, and made the storylines much easier to track. I also co-wrote all of our host’s scripted remarks.

Episode 1 racked up 2.2 million views across Instagram and TikTok and we were lucky enough to have Forbes and Variety write about the series.

CLIENT Xfinity
ROLE Co-Lead Writer / Creative Development
FORMAT Social-First Reality Competition Series

Episode 1: Move-In Day

Episode 2: Hype Reel

Episode 3: Unboxing

Episode 4: Dine & Date

Episode 5: GRWM

Episode 6: Emote Off