CANVA

For fans of early 2010s workplace comedies, Peacock might as well be El Dorado.

That’s why Canva approached us about creating a custom spot aligned with our most bingeable scripted shows to demonstrate how anyone can use their platform to level up their work.

“Anyone?” we said.

“Anyone!” they said.

“Even, I don’t know, Jerry from Parks and Rec or Lutz from 30 Rock?” we fished.

“Even them!” they confirmed.

And thus, an idea was born.

Leveraging audiences’ familiarity with our stars’ most iconic characters, we recast Jim O’Heir and John Lutz in fresh new roles as Jeff from Sales and Dale over in Accounts, gave them the confidence of Canva, and proceeded to win a Muse Platinum Award in the category of Online Ad (Single) — whatever that means.