CANVA

For fans of early 2010s workplace comedies, Peacock might as well be El Dorado. And, for Canva, that city of gold offered a perfect opportunity for contextual alignment.

They wanted to show viewers of Peacock’s most bingeable shows that Canva can help anyone level up at work.

“Anyone?” we said.

“Anyone!” they said.

“Even, I don’t know, Jerry from Parks and Rec or Lutz from 30 Rock?” we fished.

“Even them!” they confirmed.

So, we brought in the actors behind those iconic characters and recast them in fresh new roles with fresh new Canva-inspired confidence.

I teamed up with our incredible CD to develop the creative from brainstorm through production and post. The spot went on to win a MUSE Platinum Award in the category of Online Ad (Single).

CLIENT Canva
ROLE Writer / Creative Development
FORMAT TVC