Live Events

In addition to brand partnerships, my team plays a key role in the development of NBCU’s Upfront Presentation and other large-scale events. My work on these events typically falls into two categories: developing larger-than-life on-stage moments and drafting comic remarks for talent.

“BravoCon Moment” - 2022 NBCUniversal Upfront

With BravoCon being a key priority for NBCUniversal in 2022, the company turned to us for a show-stopping moment that would get people talking and spark interest amongst advertisers.

We set out to make the audience at Radio City feel what Bravo-holics feel when they walk into BravoCon — and did just that.

I came up with the concept for the larger moment, developed it with our team, and scripted the pre-taped piece, where a Bravo-loving couple race for their phones in an attempt to win a free BravoCon pass. They bonk heads…

…only to wake up on-stage at Radio City at the center of a choreographed fever dream filled with Bravolebrities from the network’s biggest shows.

We made headlines, with coverage in publications including Deadline, AdWeek, and AdAge. That October, BravoCon saw a 300% increase in the number of sponsors, a 400% increase in revenue across NBCUniversal’s One Platform, and the addition of 11 new advertiser categories.

CLIENT NBCUniversal
ROLE Concept + Creative Development / Script Writer
FORMAT Pre-Tape + On-Stage Experience

 

Comic Remarks

When it comes to live events, I’m often tasked with drafting comic remarks for our talent that convey key messaging, get laughs, and serve as a launching pad for our late night and SNL writing staffs to build upon.

Some of the folks I’ve drafted remarks for include Ana Gasteyer, Laverne Cox, Savannah Guthrie, Bob Costas, Mike Tirico, Matt Rogers, Bowen Yang, Heidi Gardner, Kenan Thompson, and Seth Meyers.

Ahead of Comcast’s 2024 “Converge” event, for example, I was tasked with drafting remarks for Kenan Thompson’s live appearance and scripting a pre-taped segment for Seth Meyers. Deadline covered the event, featuring two of my jokes for Seth in their write-up (below).

Other events I’ve contributed live remarks to include:

  • One22 Tech Conference

  • NBCU Upfront

  • NBCU’s Vive Le Live Programming at Cannes 2025

*Note: these images are pulled directly from Deadline’s coverage of the event — the “Ten year ago” typo isn’t mine!