Shark Vacuum

If there’s anyone who can appreciate a good vacuum, it’s a dog owner. So, leveraging the reach of the National Dog Show, we pitted Shark (adorable costumed Corgi) versus Shark (adorable cordless vacuum) to show dog-lovers why they need the latter.

I scripted a pair of spots, narrated by National Dog Show host John O’Hurley, to bring the concept to life: the hero spot that premiered on NBC and Peacock on Thanksgiving Day and a teaser spot building anticipation ahead of the big show (and the big Shark v Shark showdown).

CLIENT SharkNinja
ROLE Writer / Creative
FORMAT TVC