TwinSpires

For a horse-betting app like TwinSpires, there’s no bigger day for customer acquisition than the Kentucky Derby.

TwinSpires wanted to drive sign-ups by showcasing how their app makes horse betting easy, accessible, and fun for everyone.

We said, “You know what’s REALLY fun for everyone?”

And they said, “What’s that?”

And we said, “Horses with human names.”

And they said, “That IS fun. That is fun for everyone.”

I came up with the creative concept, scripted the spot, and said “that’s awesome” when I saw human Frank’s bowling shirt.

CLIENT TwinSpires
ROLE Creative Development / Writer
FORMAT TVC